About FitPocket

Built for real
fitness routines.

FitPocket brings adaptive training, nutrition, recovery, progress, and coaching tools into one calm operating system for your health.

Shane Schwulst, founder of FitPocket
Founder credibility

Built from real fitness experience

FitPocket was founded by Shane Schwulst, a qualified Personal Trainer and Sport Specific Specialist with more than 15 years of practical experience across coaching, fitness leadership, competitive sport and bodybuilding.

Years spent working in fitness revealed the same problem repeatedly: people rarely struggle because they cannot find exercises or diet information. They struggle because the advice is generic, their progress is scattered across different tools, and the plan does not adapt when real life changes.

FitPocket was built to bring those pieces together. Goals, training, nutrition guidance, check-ins, body measurements, progress photos, body scans and connected fitness data can work as one system instead of isolated features.

The purpose is not to promise shortcuts. It is to reduce guesswork, make progress easier to understand and help people build consistency with clearer context and practical next steps.

  • 15+ yearsPractical fitness and coaching experience
  • Qualified PTPersonal Trainer experience grounded in real clients
  • Sport specificTraining shaped around performance and individual goals
  • Fitness leadershipExperience within the Virgin Active environment
  • Competitive sportFirst-hand understanding of performance demands
  • BodybuildingExperience with physique goals, structure and consistency
Fitness plans should adapt to the person—not force the person to fit a generic plan.
Different by design

What makes FitPocket different

We do not just generate a static plan. FitPocket uses your goals, equipment, time, preferences, activity, and progress signals to keep your route useful.

Context-aware planning

Plans reflect your schedule, available equipment, training age, food preferences, and current constraints.

Adaptive updates

Your route can change as check-ins, photos, measurements, recovery, and activity data reveal what is working.

One portal

Training, nutrition, groups, tracking, and coaching tools stay connected instead of scattered across apps.

Current features

Designed around consistency

AI Plan Generation

Training and meal guidance tuned to your goals, time, equipment, and experience.

Personalised Training

Workout structure that reflects your schedule, ability, equipment, and recovery.

Nutrition Guidance

Macro-aware meals with swaps and practical recommendations for real life.

Progress Tracking

Measurements, photos, trends, and weekly recaps help you understand the signal.

Body Scan

Guided photo-based analysis can support measurement estimates where the mobile experience and provider configuration are enabled.

Voice Coach

Voice journal and coach context can help with recovery, plan changes, and next actions where mobile and provider readiness are enabled.

Strava Sync

Activity context helps your plan match reality, not theory.

FitGroups

Create or join groups, share progress, and stay accountable with community support.

Coach Dashboard

Coach tools help trainers review client progress and manage supported athletes where enabled.

How it works

From intake to intelligent route

01Onboard
02Analyse
03Generate
04Track
05Adapt

Privacy and data control

FitPocket uses your data to personalise your experience. You can manage connected services and request data deletion at any time.

Read Privacy Policy

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